Les fondamentaux du webmarketing pour votre école de langues

juin 06 2018
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robot language training

Is Face-to-Face Language Teaching Doomed?

I was recently asked to write a guest blog post for ELTjam about the factors that can lead to the success or failure of an eLearning project. Since language trainers today are being pushed more and more towards replacing face-to-face lessons with cheaper digital alternatives, as well as having created my own digital language learning […]

elearning nightmare

What’s wrong with your language eLearning solution?

With eLearning becoming an unavoidable element in any training project hoping to reduce its costs, many in the language training industry have turned to eLearning, particularly digital Learning Management Systems, as a quick-fix for looming financial problems. After numerous attempts by both small and large players in the market to establish effective eLearning solutions for […]

video présentation linguaid

Vidéo : Présentation de l’offre de formation pour les écoles de langues

Le 27 octobre nous avons présenté la nouvelle offre de formation pour les écoles de langues et les formateurs indépendants de langues basés en France. Si vous n’avez pas pu venir, nous avons le plaisir de vous donner une vidéo qui vous donnera toutes les informations utiles sur les formations avec le contenu suivant :

– Présentation de l’enquête Linguaid sur les besoins de formation (sondages, entretiens téléphoniques, questions, résultats, besoins et tendances)
– Présentation de l’offre pour les équipes d’encadrement d’une école
– Présentation de l’offre pour les formateurs linguistiques


During Joss’ visit, his relaxed persona immediately put the sales team at ease and allowed him to quickly ascertain a number of factors that, if addressed, could significantly increase our sales conversion rate. Four months on, I am slowly but surely implementing his recommendations and noticing marked improvements. Thank you Joss!


Thanks to Joss, I have completely redesigned the way I market my services, and that has allowed me to more than double my asking price. This in turn has allowed me to reduce my contact hours so that I can dedicate part of my time to marketing and product development. Thanks to Joss, I now have the tools and techniques to continue building my freelance business.


The idea of selling language courses can sometimes be very daunting for teachers and (Linguaid’s course) will put everything in perspective and show you step-by-step how to make the most of your current resources to attract more prospects. Highly recommended!