Blog

welcoming language students

How to improve the way you welcome your language students

The 5th Annual International Student Survey was answered by more than 62,000 students. It was meant for students who want to study abroad to find out what is important for them, but I think that there are many parallels that can be drawn with language students.

Quality and price are obviously important criteria, but it could be argued that it would be the same in the use of any product or service around the world. Who wants to buy something that is expensive and crap?

So the most interesting thing you can see in the pie Venn Diagram below (never thought I’d use that in a blog) is welcoming and safety. Students want to be made feel welcome, and they want to be safe.

Quality language training versus effective language training

Throughout my career in language training, quality is a word that comes back again and again. In this profession we’re becoming beholden to auditors, labels, clients and governments who wag their fingers and assume we don’t know what we’re doing unless we have the correct procedures in place. Apparently, if we slavishly follow these procedures, then we know that our training is working properly.

This is a load of rubbish. Utter cobblers. You could take a certified ELT teacher, and train him once a month, and make sure all the paperwork is filled in after each lesson, and make sure the hygiene and security protocols are in place, and make sure a test was taken at the beginning and at the end, and make sure the materials and lesson plans were fully prepared each time.

However, none of this means that the lessons will be any good and that the student will reach his learning objectives.

A language lesson is not a checklist. I’ve worked on language training plans including hundreds of students for large companies and some had enforced lesson plans with 10-minute sections for each activity. The quality and purchasing managers loved it. The teachers hated it, as did the students.

The web marketing sales megafunnel for your language activity

This megafunnel is the step-by-step overall process behind your webmarketing. It lays down the foundations for taking concrete steps to getting people to find you, get interested in what you do, and contact you. The road is long, it is bumpy (you can unstrap the seatbelt now, journey’s over folks), but ultimately it’s worth it. And if you need any more convincing, here’s is a great presentation that shows you some statistics you should find interesting.

How to see what your competitors’ sites are doing

Improve your language school web marketing through better data analysis It is now becoming increasingly easy to track how your own site is doing. Google provides two free tools called Analytics and Webmaster Tools that allow you to see various things to help you better understand the performance of your website, for example: Number of […]

Personal branding for your language training business

In the age of the celebrity ELT trainer, personal branding is more important than ever. Here are some tips to help you make your brand shine. In January, I animated a course for language schools and independent trainers on marketing in Paris and the first part was dedicated to branding. Branding is the first brick […]

Facebook and your language training

What to do with Facebook for your language activity Facebook. Over 1 billion users. Ubiquitous. But is it any good for your language training business? OK, let’s talk Facebook. You want to know if it’s worth getting into and if you are using it, are you using it well. Well, first of all, 2 comments. […]

5 essential Do’s and Don’ts of marketing without copying everyone else

Defining the brand of your language business : 5 essential Do’s and Don’ts of marketing without copying everyone else Some language schools find themselves in a city where there are 20 more like them. Others stand on their own, flying the flag for language learning in a one-horse-town. No matter what your situation is, you […]

22 Actionable Marketing Tips For Independent ESL & TEFL Teachers

Apparently, there are 12 million English teachers in the world. Many millions of them would be working in public education systems and universities, teaching to large groups of children and students. How many of these millions are independent? More importantly, how many dream of becoming so? Even more importantly, how many are stuck between giving […]

6 reasons why language schools make great businesses

People working in language schools are often quite isolated from other industries and unable to compare their companies to other professions. As there are no university degrees in working or running a language school (it’s not something children grow up hoping to do), it can actually be quite eye-opening to understand just how professional language […]

6 simple metrics to greatly improve the web marketing of your language school

As web marketing is taking a larger and larger piece of marketing budgets in language schools the world over, naturally marketing managers (and their bosses) are asking themselves how they can track and evaluate their efforts. How can you relate a boring spreadsheet to the creative and sometimes mind-numbing marketing work you carry out on your […]